Enough said.
TAP…TAP…(Deafening feedback noise) Hello?
Hey! The WANT AD blog finally has a link up on thewantad.com homepage. This is a big deal. This blog lived in obscurity up until a few hours ago. Through the miracle of modern technology thousands of people now have access to it. Alright, adding one link isn't too miraculous. But it sure feels that way.
As one of our resident bloggers, I feel like a musician that just went from playing small clubs at 2AM in front of about 6 people each night to playing sold-out gigs at the Garden. I’m getting a bit nervous just thinking about it. Have I really hit the big time? Will I get lost backstage like Spinal Tap? Can I expect masses of people to hold up lighters after I’m done typing this? Probably not.
So, for the many of you who haven’t seen it before, welcome to The WANT AD Blog. We've been doing this for a little while, and there's plenty of good information here already. Check it out. A handful of us Want Ad employees will be in here, adding stuff as often as we can (they do keep us busy here...). Expect to see updates on upcoming events from the Marketing folks, some technical and practical stuff from Neil the IT guy, and some bloggy goodness about us and what we do from me, the Graphics guy.
Keep on rockin'Matt
A couple of years ago someone asked me at a trade show, “So, do you guys have all of this stuff at your building?”
I was kind of thrown by the question. Where would we put all of that stuff? There’s no way it would work! I responded with something like, “Well, no. We’re not a store. The people who place the ads own these items, and they keep them until they sell it. If you want to buy it, you make arrangements with them, go to their place and pick it up.”
But this got me to thinking; what if we did have all of that stuff here at the Want Ad offices? How much fun would that be? There was an ad for a life-size John Wayne statue in the magazine a couple of years ago. There’s no doubt in my mind that I would have put that in my office, with his six-shooter pointed at the life-size statue of the alien from “Aliens” or maybe at the life size hand carved wooden bear (also real ads…). My office walls (which are plain white, pretty boring for a Graphics guy) would be covered in neon signs, or maybe flat-screen TVs.Pinball machines would be placed next to the desks of all Graphics staff. My desk chair would probably be an ATV. There’s a Honda Fourtrax ad running right now that looks pretty cool. The possibilities would be endless.
Of course, I’d be sad when these items sold, as my office would have to be cleared out. But there’s new stuff showing up each week, and I’m sure I’d find a way to borrow it for a few days. The Graphics staff would be redecorating the department constantly, finding the newest “most unusual item” to display in our workspace. We’d probably make a competition out of it, turning it into an on-the-clock scavenger hunt.
Then again, it’s probably a good thing that people keep their items for sale at their place. While it would be fun to have access to all of this stuff, we’d never get the magazine to the press on time, and then where would we be? No magazine means no new ads which means no cool stuff.
Oh well. Reality crushes yet another fragile dream.
Until next time,
Matt
It seems painfully obvious, but Matt from Signal vs Noise has a really interesting post about something near and dear to all of our hearts - writing ads.
"Write an honest, thoughtful, clear ad and you’re more likely to hear from candidates with those qualities."
Granted, he's talking about help wanted ads, but the point still remains relevant - if you write an car ad that tells the buyer what they need to know about your car, quickly and succinctly, you'll get calls and free up your garage space in no time. If you go on and on about the entire history of the car and every little feature (unless it's relevant to the type of vehicle, of course), you'll get lots of dreamers but probably very few serious buyers.
Writing better help wanted ads [Signal vs Noise]
If you're using either Firefox 2 or Internet Explorer 7, you might have noticed a small box in the upper right corner of your browser. This box lets you search the contents of a website without first having to go to the site. We've written a plug-in for your browser so you can search our ads more easily using this box. Installing it is a breeze - just go to our site.
If you're using Firefox, you'll notice the logo in the box has a bluish halo around it.
Click in the logo that's there and select 'Add "The WANT Advertiser'.
For IE7 users, the down arrow just to the right of the box will turn orange.
Click the arrow and select "Add Search Providers," then choose "The WANT Advertiser"
That's all there is to installing it.
Later, when you want to search our site, you can just select "The WANT Advertiser" from the list of search providers, type in your search term, and hit enter - the results page will load just as if you had gone to our site and searched.