How to Write a Successful Ad

It seems painfully obvious, but Matt from Signal vs Noise has a really interesting post about something near and dear to all of our hearts - writing ads.

"Write an honest, thoughtful, clear ad and you’re more likely to hear from candidates with those qualities."

Granted, he's talking about help wanted ads, but the point still remains relevant - if you write an car ad that tells the buyer what they need to know about your car, quickly and succinctly, you'll get calls and free up your garage space in no time. If you go on and on about the entire history of the car and every little feature (unless it's relevant to the type of vehicle, of course), you'll get lots of dreamers but probably very few serious buyers.

Writing better help wanted ads [Signal vs Noise]

For more information...

Just in case you care to check out the site before you head to Mohegan Sun, here it is...

http://www.manchestermotorcar.com/mypage.html?pg=MoheganSunCruise

New England Dragway in Epping, NH

I had a chance to go to the New England Dragway a few weeks ago...what an event! The Want AD was a main sponsor and handed out a few thousand of our publications.

The funny thing is we had a huge blow up Want Ad book, 11 feet tall! And when the jet engines started up...we thought the big book was going to blow away. It was a sight to see.

I spoke to one customer that said he buys the book all the time and the whole family "flips through the pages" throughout the week. He said he bought and sold items and found the process to be very simple and effective. There were so many enthusiasts for drag racing and it's obvious why. I saw a Mack Truck go 245 miles an hour in 6 seconds! One of the main attractions was the Train & School bus race and these vehicles were equipped with jet engines too! They certainly got out of their own way.

It was a great event!

Mohegan Sun's Hot Summer Fun Wild Wednesday Sizzling Summer Showdown Fireworks Festival.

Yes that's right. This Wednesday August 8th, The WantAdvertiser will be at Mohegan Sun's Hot Summer Fun Wild Wednesday Sizzling Summer Showdown Fireworks Festival...say that 3 times fast. This is our second year as a sponsor to Mohegan Sun's Hot Summer Fun Wild Wednesday Sizzling Summer Showdown Fireworks Festival and we are very excited. Myself (the marketing intern) along with several other WantAd employees will be attending Mohegan Sun's Hot Summer Fun Wild Wednesday Sizzling Summer Showdown Fireworks Festival handing out a bunch of free stuff including the newest editions of The Want Ad Original, and The Want Ad Powered! We hope to see all you Mohegan Sun's Hot Summer Fun Wild Wednesday Sizzling Summer Showdown Fireworks Festival enthusiasts there to come and chat with The Want Ad, and perhaps gamble with us when the Mohegan Sun's Hot Summer Fun Wild Wednesday Sizzling Summer Showdown Fireworks Festival is over. Untill then, start practicing your black jack skills!

New England Summer Nationals July 4-8!!

Time for another great event! Are you a car/motorcycle nut? If so then the New England Summer Nationals is the place to be.

During the July 4th holiday (July 4-July 8) the town of Worcester comes alive with the sounds of HotRods, Custom Cruisers, and Wild Motorcycles. The event takes place in downtown Worcester and at Green Hill Park.

Take a moment to stop by the Gabriel Racing Trailer in downtown Worcester and pick up a FREE copy of a WANT AD-Original and WANT AD-Powered.

For more info see link below.
www.summernationals.com

Hope to see you there
Eric

Search thewantad.com Without Coming To Our Page

If you're using either Firefox 2 or Internet Explorer 7, you might have noticed a small box in the upper right corner of your browser. This box lets you search the contents of a website without first having to go to the site. We've written a plug-in for your browser so you can search our ads more easily using this box. Installing it is a breeze - just go to our site.

If you're using Firefox, you'll notice the logo in the box has a bluish halo around it.

Click in the logo that's there and select 'Add "The WANT Advertiser'.

For IE7 users, the down arrow just to the right of the box will turn orange.

Click the arrow and select "Add Search Providers," then choose "The WANT Advertiser"

That's all there is to installing it.

Later, when you want to search our site, you can just select "The WANT Advertiser" from the list of search providers, type in your search term, and hit enter - the results page will load just as if you had gone to our site and searched.

Visit us in Topsfield at the North Shore Old Car Club 6/23 & 6/24

Stop by the weekend of 6/23 and 6/24 and say Hi!

The WANT AD will be handing out FREE copies of both WANT AD Original and WANT AD Powered at the North Shore Old Car Club.

The show will take place at the Topsfield Fairgrounds in Topsfield Mass.

Show hours are 7am-5pm.

Look for the GIANT WANT AD when you arrive.

Hope to see you there!

Eric