Rick.

One of the nice things about the way things are here at The WANT AD is that we have a lot of customers we work with every week. It's not just a name on a screen, it's "Kevin from Orange" and we know exactly who it is. It's nice to have that continuity of knowing you'll be talking to certain people on certain days (and yes, if someone goes missing, we do get concerned. Fortunately, it's almost always that they went on vacation.)

However, some advertisers have moved beyond this. The perfect example of this is Rick from Silhouette Motors in Brockton. If you take a look at the pictures of the cars he's advertising, you'll pretty quickly see why. It's not often that the advertiser appears in the ads. Rick has adorned many desktops on the computers here at The WANT AD. We've put up framed photos, created works of art, and decorated people's desks with his pictures. We also might have created a wallpaper border out of his ads to put up in a manager's office, and there might be a Rick bobblehead (complete with cigarette) somewhere in the offices here.




Thanks to folks like Rick, we know that you can always find something interesting in our books.